As a graduate of Bachelor of Business: Marketing you’ll engage and influence valuable customers, develop brand loyalty, and create and execute exciting, strategic marketing campaigns.

You’ll learn how to create innovative events that are appropriate for the client, engaging for the participants, and comply with the statutory requirements . Industry professionals will take you through all aspects of marketing and public relations, event policy and logistics.

You’ll develop skills in project, strategic and event management, and understand the role of events in the modern business environment. Choose from the many elective subjects to match your interests, and discover how to turn your creative ideas into well- managed, exciting and memorable events.

Your career

Every industry needs marketing experts, so as a graduate of Bachelor of Business: Marketing you have many options, such as:

  • Marketing coordinator
  • Sales manager
  • Industry communications manager
  • Sponsorship coordinator
  • Marketing research assistant
  • Digital marketing coordinator
  • Digital account executive
  • B2B marketing consultant
  • Social media specialist

Contact Us


11th Floor, Shivalik High Street Building, Opp. Abhishilp Complex, Near, Keshavbaug Party Plot, Vastrapur, Ahmedabad-380015

+91 – 9727059044

Social Info

Course structure

You need to complete 240 credits during the entire course. That is 8 subjects (10 credit points each) per year, which is a full-time load. You can fast track the completion of the degree by taking 4 subjects (40 credit points) per trimester over 6 trimesters.

Core Subjects

100 Level

  • Business Communications
  • Understanding People and Organisations
  • Marketing Fundamentals
  • Customer Experience Management

200 Level

  • Accounting for Decision Making
  • The Business Environment

300 Level

  • Organisational Creativity and Innovation
  • Ethics and Sustainability

Elective Subjects

100 Level

  • Introduction to Events
  • Event Concepts and Design
  • Introduction to Sport Management
  • Sports Marketing
  • Understanding Public Relations
  • Introduction to PR Writing

200 Level

  • Event Management and Operations
  • Event Venue Management
  • Event Financing and Sponsorship
  • Sports Law
  • Managing Teams
  • Managing Sport Facilities
  • Content Creation for Social Media
  • Advanced PR Writing
  • Corporate Communications

300 Level

  • Events Policy and Strategy
  • Health and Advocacy Strategies
  • International Public Relations